- Presence since 2010
- Partnerships with 4 mobile operators
- Access to 98% of all Brazilian mobile users
- 40 million unique users engaged; 35% of total Brazilian mobile users
- 10 million unique paying subscribers
- 17 different products offered
Brazil serves as an important pilot market for Upstream. Enjoying the highest mobile and smartphone penetration rates among all emerging markets, Brazil is the ideal market to test new, innovative products and services. A highlight of our presence to-date has been our delivery, in 2013, of the largest and most successful mobile marketing campaign ever undertaken in Brazil, winning the “Most Effective Sales Promotion / Direct Response Campaign” Award, at the Effective Mobile Marketing Awards (EMMAs). 1 in 7 Brazilians chose to participate and play the game accompanying our promotion!